LED power supply has to rely on innovation for survival

Most of the LED power companies in this year are in the depths of the labyrinth. A few leading companies are slowly moving towards the light after walking through countless corners, and more companies are stalking after they ran for a while, and will only be in the dark forever. struggle. In the first half of the year, the changes in the domestic environment have almost become the consensus of the industry. In the past few years, the government-led municipal engineering has entered an adjustment period this year, and the growth rate of the engineering market, which is mainly based on energy-saving renovation, has also begun to slow down. In addition to a small number of lighting companies that have channels and traditional lighting to LED, the circulation channels are all in the distribution stage. In order to speed up the popularization of LED lighting, various lighting manufacturers have tried to drive down the price. As a core supplier of LED lighting, power supply manufacturers generally feel the pressure of price war. On the contrary, the demand for overseas markets has maintained rapid growth this year. Many domestic power supply factories have the idea of exporting, and they are unable to meet the high certification requirements. The increase in revenue but not necessarily the increase in LED drive power is entering the mature period from the growth period. This year's domestic market, the average power supply price has dropped by an average of 10-20, and the medium and small power has reached 20-30. Although the domestic market is relatively weak, the foreign market is still relatively It`s a good thing, so the shipments of companies involved in both markets can reach the same level as last year. However, after offsetting the price decline, it is very difficult for manufacturers to maintain a fixed annual net profit. This is particularly evident in small and medium power supply manufacturers. A person in charge of a small power supply company told reporters that their monthly sales exceeded 20 million yuan, but they have lost money for several months. Wu Chunxiao, general manager of Maoshuo Power Strategy Planning Department, said in an interview that the main reason for the decline in domestic high-power power supply prices is that the demand for street lamps in the domestic market has decreased this year, and market competition has intensified. At the same time, the phenomenon of homogenization after product maturity is more Obviously, the price is gradually transparent, so the profit margin of street lamp power supply manufacturers is further compressed. Based on the above market conditions, most of the LED power supply companies that have previously deployed the domestic market have plans to go out, and some have already been put into practice, but the export companies have basically not returned to the domestic market. At the same time, the promotion of LED street lamps in mainland China is relatively early, strong and wide. The overseas road lighting market started relatively late, basically taking the domestic market as the wind vane. Most of the lamps and power supplies are developed and produced by domestic enterprises. The remarkable energy-saving effect of LED street lamps is attracting the emergence of foreign market replacement tides, especially the US market. As a major energy consumer, the United States accounts for a large proportion of energy consumption in public lighting. All states are actively promoting the replacement of LED street lamps. The demand for LED street lamps is very strong for quite some time. Compared with the domestic market, the prices in the European and American markets are relatively stable. Zhang Huajian, deputy general manager of Infineon Electronics, told reporters that overseas customers pay more attention to product quality than their prices. Their requirements for product quality verification and supplier strength, such as development capability and production process control, will be very strict. The cost of repairing overseas street lamps is very high, driving streetlight customers to prefer to cooperate with brand power suppliers. Foreign countries also have a ban on white (bidding the use of incandescent lamps) and policies related to energy conservation and emission reduction, so that many domestic power supply manufacturers see business opportunities and strive to open up overseas markets, and competition is inevitable. Of course, the high certification requirements in the European and American markets have blocked many companies entering the market. Most of these companies have flocked to the Southeast Asian market, which has low requirements and intense price wars. This has led to more intense price competition in areas that could not afford to sell. On the other hand, even if the domestic market is weak, it still cannot stop the development of international manufacturers. For example, Philips has not given up the domestic high-power power market, and gradually stabilizes large customers through extreme design, and is fierce with domestic high-power power companies. Competition, while Taiwan's power supply company Mingwei has been steadily increasing after years of precipitation. However, problems such as slow response of international and Taiwanese corporate complaints still exist. Domestic companies and their competition in the high-power power market are still unclear, but it is an indisputable fact that affects the market share of domestic enterprises. In the long run, streetlight orders tend to be concentrated, and it is very likely that the future of streetlight power companies will be full of three or more. This point has been very obvious in the small and medium power supply, the former power supply factory market has been very strong, leaving the followers. Small and medium-power relative to high-power power supply will have fewer complaints, and the technical difficulty is relatively low. Many workshop-style enterprises have disrupted the normal order of the entire market, and the original thin profit has been further compressed. Some insiders said that the current industry's general net profit is around 5, and the era of high profits has long been a thing of the past. Li Jinhong, general manager of Kegu Power, said that their positioning is mainly for commercial lighting power supply. The domestic and foreign market revenue is almost 5:5. The foreign market is bargaining this year but the price is still stable, but the domestic market customers are basically from time to time. Let`s talk about the price. In fact, there are not many manufacturers that actually regulate the power supply in the Chinese market. The competition among the regular manufacturers has also become fierce. The competition between the boss and the second child is always a small brother. With the official launch of 3C certification next year, manufacturers of parallel power supplies will gradually withdraw from the stage. However, in a short period of time, the pattern of power supply companies with more than ten years of history will continue to lead the way and will not be broken in a short time.